Hayley Geftman Gold Never Work Again?
As you all know, I am a huge laic in the power of social media – that it tin amplify your brand in so many powerful and wonderful ways, and lead to new business and clients. Only it also has a nighttime side. And nosotros keep seeing how social media can be detrimental to one'south brand, especially when it comes to how we feel most politics or controversial news topics. Individuals tin can practice serious damage to their brands and reputations by publicly commenting on social media most such charged subjects, sometimes fifty-fifty resulting in the loss of their jobs.
Hayley Geftman-Gold was fired from her job as an in-house CBS lawyer for making in 2017 remarks on Facebook that essentially alluded to the fact that she was unsympathetic to the victims killed in the Las Vegas shooting because they were "country music fans" and therefore probable Republican. Information technology was a very unfortunate, stupid and probably a heat of the moment annotate, and someone screenshotted what she said, leading to the end of her career. She was harassed on social media and has essentially disappeared online. I don't know Hayley, but from her social media footprint, you can see that she is a married mom of two kids, and I imagine that if she could take dorsum what she said in that moment, she would. Although, she never issued a public amends or said a peep online, which I think is a very big mistake. If you make a mistake, own it, apologize, make amends and move on. Her silence was just as dissentious every bit her incredibly hurtful words.
I was inspired to write this post past my skilful friend Nancy Myrland'south bang-up insights in her commodity, "You Damage More Than Your Own Personal Brand With Bad Online Behavior."
She notes, "As a reminder, your personal brand is the mode you do concern, the way you act when you come in contact with others, and the behavior that is so consistent at that place is no question in others' minds what y'all will exist like when they see you online and offline. It is your brand. Whether yous are deliberate about its definition and execution or not, you have one."
Preach Nancy!
My favorite part of Nancy's blog post is the following excerpt well-nigh lawyers and law firms having a serious responsibility when it comes to the tools we can employ to communicate information.
- "You need to let people of all ages, positions, and levels know your expectations.
- Yous need to define your firm's brand, and then communicate it over and over to everyone on a regular basis.
- You need to help them define their personal brands.
- Yous demand to help legal and business professionals feel comfy using the tools they have in forepart of them.
- Y'all need to understand that being a digital native or a digital adopter doesn't mean in that location is a built-in understanding, or lack thereof, regarding how to utilise social media intelligently. Age is not a factor in determining online intelligence.
- You need to address the fine line that exists between personal and professional employ of social and digital media. That line is fading.
- You need to exist aware and focused on all of this because harm to private or business firm brands is not worth the lack of your attention to these details."
All of the higher up is why many firms require their employees sign social media policies. While having a signed social media policy past each of your employees or asking them to offer a disclaimer on their social profiles such as "these are my ain personal views and do non reverberate those of my employer" does not always stop bad online behavior, it does deter it and information technology does protect the house to a degree.
The best affair to protect your business firm and your employees confronting the dark side of social media is to educate, brainwash, educate. So, offer social media trainings – lunch and learn programs – and do deskside trainings with each lawyer and staff fellow member. Gear up up Google searches on the lawyers at your firms. Make certain they know the downsides of social media and the potential irreparable harm it can crusade to their brands and their business concern.
There are countless stories of lawyers talking too loudly near confidential client matters on planes, trains, automobiles and in elevators or posting details on social media about where they are for piece of work, and others being able to piece together data on what they are working. Big deals have blown up considering of this – don't ever put yourself in this position. Again, checking yourself into a cool location on Facebook or posting a photo of yourself in a fun bar in a hip urban center on Instagram is not worth if it you do not have a job when you land.
Lawyers, and anyone who has clients, need to practice the uttmost intendance and caution at all times when revealing any details regarding the nature of their piece of work. Do not leave your telephone unlocked or papers lying around if yous are around groups or if you live with others. Do not take client calls on speaker phone. You need to call back about confidentiality every 2d of every solar day.
As Nancy says, "Don't be the next case study about how one of your people blew upwards in public, tarnishing their proper name and reputation, likewise as your firm's." I'yard with Nancy. At the end of the day, getting in the last word, or making a annotate just to say your peace, it's only non worth it.
Source: https://www.socialmediabutterflyblog.com/2019/03/the-dark-side-of-social-media-why-you-should-never-comment-on-politics-or-controversial-news-online/
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