Slow Vita Sales Don't Bother Sony

Vita sales give slowed to a trickle in Japan but Sony clay unconcerned.

Sony managed to sell 325,000 PlayStation Vitas in the handheld's first week of release. Unfortunately, sales have slowed since and so, with second week sales dropping to an unimpressive 72,479. Many Japanese retailers are offer a 20% push aside on the current RRP in an attempt to boost gross sales. For comparison; Nintendo's 3DS managed 375,000 sales in its prime week and 210,000 in its endorse and that was still reasoned a poor enough launch to warrant a massive price-cut less than six months after set up. Sony, however, is choosing to ignore the bad and centralise happening the good.

"If you view the word-of-mouth broker, it's really virile because people are delivery it home and really enjoying information technology," said hardware marketing boss, Toilet Koller, in an interview with Gamespot at this week's CES. "That satisfaction rate is genuinely inebriated. Simply also in terms of when we funnel shape in additional hardware units, that'll prescribe how many another sales there are and how some sell through. We're still in the first span weeks, and we're nerve-wracking to mystify as umpteen units into market as possible. We're going to give information technology some clock, but overall those numbers have been to forecast."

The fact the 3DS is currently destroying the Vita in the Japanese gross revenue charts didn't stop Koller from throwing a few barbs Nintendo's way.

"What we really wanted to serve, and I think we learned from past, most recent, handheld twist launches, is that you don't want to launch strongly so go dark for three or four months and have nothing," he said. "So in subsequent months for Vita, we have set in motion, past we have MLB, then we got Mortal Kombat, then Resistance, then Lilliputian Big Satellite, then Call of Duty, and Assassin's Church doctrine."

Unkind, but true. 3DS sales didn't really take off until the release of the latest Mario, and Monster Hunter installments. The release of Monster Hunter Tri-G and its particularly fancy 3DS variant helped drive the handheld's most booming week to date.

The few reviews we've seen of the Vita have been overwhelmingly positivistic, which raises the oppugn of whether it's the system's weak Japanese launch batting order, relatively high price or the rumors of big technical issues, that are putting the muffler happening gross sales. We'll see how the Vita performs outside of Japan when it launches in the Mae West on February 22nd.

Source: Gamespot

https://www.escapistmagazine.com/slow-vita-sales-dont-bother-sony/

Source: https://www.escapistmagazine.com/slow-vita-sales-dont-bother-sony/

Share this post